Illinois Craft Brewers Guild Passport At Home program
Passport At Home builds on popular "Summer Passport" program, rewarding craft beer fans for drinking Illinois-brewed beer throughout stay-at-home orders
The Illinois Craft Brewers Guild, the nonprofit trade association that supports the state's craft beer industry, has announced the launch of Passport At Home, a program designed to celebrate and reward consumers for supporting Illinois craft breweries.
Passport At Home draws on the success of the annual Drink Illinois Summer Passport program, which encourages craft beer fans to spend their summers exploring Illinois' craft beer scene and discovering new breweries from Chicago to downstate.
This year, however, extended stay-at-home orders in place and uncertainty about what the summer months hold for taprooms and brewpubs caused organizers to reimagine the Passport program.
Passport At Home kicks off Friday May 8. Craft beer fans who purchase beer (pickup or delivery), gift cards, or merchandise at one of 100+ participating breweries will receive a Passport Frame with their orders. Then, they are encouraged to post a photo of their purchase in the Passport Frame to social media, tagging the brewery and #passportathome.
Each week, Passport At Home participants will be automatically entered into a weekly drawing for a $25 gift card to the brewery of their choice, infusing additional funds into our breweries. The Passport At Home program runs May 8 to June 4, with weekly contests running Fridays through Thursdays.
"Now more than ever, we want to celebrate and reward craft beer fans across the state for making the choice to drink beer brewed here in Illinois," said Danielle D'Alessandro, executive director for the Illinois Craft Brewers Guild. "And we want to have some fun at the same time! Every order, whether a four-pack to-go or a gift card purchased for a friend, is critical to helping our member breweries sustain during this challenging time. We are tremendously grateful for everyone who supports their local breweries, and Passport At Home is a small token of our appreciation."
Participating breweries can be found in the Illinois Craft Brewery Guide, which in addition to listing Passport At Home locations, includes detailed information about how you can support local breweries through takeout/delivery, fundraisers and virtual tip jars.
Passport At Home Schedule
Passport At Home kicks off on Friday May 8, 2020. The weekly contest opens each Friday at 12:01 a.m. and closes Thursdays at 11:59 p.m. CST. Winners are announced Fridays. Weekly contests run:
• May 8-14
• May 15-21
• May 22-28
• May 29 - June 4
For more information, please visit the Illinois Craft Brewers Guild on social media.